Close X
    Friday, October 4, 2024
    ADVT 
    Bollywood

    30 Million People Watch 'Mohenjo Daro' Trailer, Shredded For Not Looking Authentic

    IANS, 21 Jun, 2016 11:17 AM
      The trailer of filmmaker Ashutosh Gowariker's much-awaited project "Mohenjo Daro", which brings a story from the medieval world on the silver screen, was launched on Monday. The trailer was released across Star TV networks as a roadblock on all channels and garnered massive views.
       
      The trailer of Hrithik Roshan-starrer was viewed by as many as 30 million people worldwide on channels across Star Networks. This is the first time Star Networks has extended such kind of support to any film. The trailer was played as a three minute full trailer via a roadblock on their network channels at 8:57 p.m., said a statement from the channel.
       
       
      The trailer presents a glimpse to the epic saga with stunning visual effects and larger-than-life terrain. 
       
      Hrithik appeared rustic and fierce as promised through the first look of the film, which also features Pooja Hegde, Kabir Bedi and Arunoday Singh in key roles.
       
       
       

      Tweets ridiculing the trailer of Mohenjo Daro have flooded social media. Some are pointing out inaccuracies, others are commenting on how like a mashup of Baahubali it seems:

       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
       
      At a time when most trailers are launched at events, "Mohenjo Daro" team initiated a new marketing move and opted to unveil it through a global GEC (General Entertainment Channel) roadblock.
       
      Written, produced and directed by Gowariker, the epic adventure-romance is set in the city of Mohenjo Daro in the era of the Indus Valley civilisation which dates back to 2600 BC.
       
      Gowariker, who brought series "Everest" on the small screen last year, believes television is the fastest way to reach a wider audience.
       
      "We are extremely thrilled with the positive response to the motion poster and first look posters of 'Mohenjo Daro' and couldn't wait to share the trailer. Television still continues to be one of the best and fastest way to reach out to viewers across age groups, segments and length and breadth of the country and in this case globally," he said.
       
      "We thought it would be an ideal platform to release the film's trailer which deserves to be seen by all as part of a special roadblock across the Star Network. We also made the trailer available across digital platforms as well as part of the launch," he added.
       
       
      Produced by Siddharth Roy Kapur and Sunita Gowariker, "Mohenjo Daro" is slated to release on August 12.
      Prev Next

      MORE Bollywood ARTICLES

      Anupam Kher finishes shooting for 'The Big Sick'

      Veteran actor Anupam Kher has finished shooting for his 500th film "The Big Sick" in New York.

      Anupam Kher finishes shooting for 'The Big Sick'

      Would like to do finite series on TV: Tisca Chopra

      Would like to do finite series on TV: Tisca Chopra
      Tisca, whose film "Ghayal Once Again" will air on Zee Cinema on June 26, says she certainly doesn't want to do the daily soap format. 

      Would like to do finite series on TV: Tisca Chopra

      Karan Johar Takes On The Hateful Homophobic Trolls Head On, Shah Rukh Khan Says 'U Got Machismo'

      Karan Johar Takes On The Hateful Homophobic Trolls Head On, Shah Rukh Khan Says 'U Got Machismo'
      Why is it that every time I put up a pouting picture on Instagram, I'm just called chakka, gay, I'm told "chup kar ch***ye? T

      Karan Johar Takes On The Hateful Homophobic Trolls Head On, Shah Rukh Khan Says 'U Got Machismo'

      'Udta Punjab': Soars High With Performances

      'Udta Punjab': Soars High With Performances
      With all the hype it created in the media for its “expression of creative freedom”, it is worth a watch, only for the performances and social message

      'Udta Punjab': Soars High With Performances

      Did Salman Khan Give Bipasha Basu a 10 Cr House? Here's What She Says

      Did Salman Khan Give Bipasha Basu a 10 Cr House? Here's What She Says
      Bipasha Basu has denied reports that her good friend actor Salman Khan has gifted her a Rs 10 crore house as a wedding gift.

      Did Salman Khan Give Bipasha Basu a 10 Cr House? Here's What She Says

      CBFC Should Only Certify Films: Sunny Deol

      Sunny Deol, whose long-awaited film "Mohalla Assi" is yet to see the light of the day after facing a censor board hurdle, on Friday said that CBFC should only be allowed to certify a film and not try to stop it from releasing

      CBFC Should Only Certify Films: Sunny Deol

      PrevNext